As a latecomer in the global e-commerce landscape, China has witnessed a staggering pace of development that has astounded the world. Its enormous market potential has continuously drawn a growing number of participants into the e-commerce sector. Currently, the major and successful e-commerce platforms in China include Taobao, JD.com, YHD.com, Yixun, Lefeng, Amazon China, Vipshop, Vancl, Gome, and Suning. To attract consumers, these leading e-commerce websites are locked in fierce competition, leveraging various promotional activities and discount strategies to gain an edge. For merchants, the critical focus remains on whether the traffic generated can be converted into actual sales—a key metric of commercial success in this dynamic landscape.