The rapid development of economic globalization has made international transportation among countries more convenient and the scope of international communication networks wider. The cultural and educational levels of consumer groups, especially young consumers, are generally higher. Their consumption demands pay more attention to healthy consumption, care more about society, and are more concerned with the global pace of life. While consumers' demands are pursuing personalization, they are also becoming more rational. Economic globalization has gradually led the economic development of various countries to a sustainable development model. Consumers are gradually rejecting the large-scale waste and extensive consumption patterns and have reached a common understanding on the necessity of transforming to a circular and sustainable society.