This book presents a deeper perspective on the predicaments faced by the development of visual communication design in the context of the new era. It mainly explores the theoretical foundation and content development of visual communication design. Firstly, based on the aesthetic thoughts of the Song Dynasty, it proposes the development direction of modern visual communication design relying on the aesthetic thoughts of the Song Dynasty. Secondly, it conducts detailed research on the narrative strategies, synesthesia, emotional expression of fonts, dynamic graphics, and deconstruction thinking in visual communication design. It not only introduces the definitions and connotations of related concepts in detail but also provides in-depth interpretations of the performance characteristics and application strategies of the above elements. This work offers important ideas for the innovative development of visual communication design in the modern social context and it is of great significance for promoting the renewal of visual communication design concepts and the upgrading of methods.