Against the backdrop of "cultural confidence" and "cultural power," China's public cultural service industry and economic cultural industry have shown a clear trend of integration, with the cultural and creative industry (CCI) and creative economy emerging accordingly. The integration of traditional culture and cultural and creative products represents the perfect crystallization of public cultural services and cultural industries, bringing new directions for the development of the CCI. In this context, many excellent and successful cultural and creative products have emerged in China. However, due to the gap in economic and cultural development levels among regions, some areas with profound cultural heritage have effectively excavated the cultural connotations of related cultural and creative products, forming unique features and highlights to attract audiences.