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Research on Travel Motivation and Its Behavior from Cross-Cultural Perspective

Press:LONGMAN PRESS PUBLISHING
ISBN:978-981-17551-3-2
Author:Wei Zhou
Published:2024
Open book:16
The number of pages:248
Packing:Paperback
Text language:Chinese
Included:

UOGEOQSUJ JEOUYPEQCEP PUE /BAJOEDOPHE

The study of cross-cultural tourism motivations and behaviors holds positive significance for reducing cultural sensitivity, eliminating cultural conflicts, enhancing cultural exchanges, and promoting international tourism exchanges and development more effectively. This book conducts research under this background. It first conducts a macroscopic analysis of cross-cultural tourism from an anthropological perspective, and then respectively examines the cross-cultural tourism motivations and behaviors of foreign tourists in the Hulun Buir Grassland Tourist Area, European and American students studying in Hunan, Central Asian students, foreign residents in Shanghai, Southeast Asian college students, and overseas Chinese. It summarizes the inspirations for the development of cross-cultural tourism in China.