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Exploration on Teaching Practice of Economics and Management Specialty in Higher Vocational Eolleges

Press:LONGMAN PRESS PUBLISHING
ISBN:978-981-17576-2-4
Author:Zhao Lin
Published:2024
Open book:16
The number of pages:144
Packing:Paperback
Text language:Chinese
Included:

UOGEOQSUJ JEOUYPEQCEP PUE /BAJOEDOPHE

This book, "Exploration on Teaching Practice of Economics and Management Specialty in Higher Vocational Colleges", deeply analyzes the current teaching situation of business and management specialties in higher vocational colleges and puts forward the main viewpoints centered on improving teaching quality and students' employment ability. The book has a clear structure, divided into six chapters, each focusing on the key links of teaching in business and management specialties. Chapters one and two start from the two macro levels of talent cultivation models and employment ability improvement, analyzing existing problems and providing optimization suggestions. Chapters three to six respectively target the four core specialties of accounting, business administration, e-commerce, and marketing, elaborately discussing their teaching characteristics, existing challenges, and the application of innovative teaching models such as PBL teaching, action-oriented teaching, school-enterprise cooperation, and industry-education integration. The aim is to demonstrate through specific teaching practice cases how to effectively enhance students' learning outcomes and professional competitiveness. The core content of this book lies in providing a set of referenceable and operable solutions for the teaching reform of business and management specialties in higher vocational colleges through the close integration of theory and practice, with the goal of cultivating more high-quality business and management talents that meet market demands.