Under the background of the new era, the research on ideological and political education in colleges and universities is particularly important. With the rapid development of society and the changes of the times, ideological and political education in colleges and universities is facing new challenges and opportunities. In order to cultivate young people with correct worldviews, outlooks on life and values in the new era, ideological and political education in colleges and universities must keep pace with the times, constantly innovate teaching content and methods to meet the needs of students and the development of society. Ideological and political education in colleges and universities is an important way to cultivate students' all-round development and an important channel to inherit and promote the core socialist values. Under the background of the new era, ideological and political education in colleges and universities must keep pace with the times, constantly innovate and develop to adapt to the needs of society and the changes of students. We believe that through the discussion and analysis in this article, it can provide useful references and inspirations for the reform and development of ideological and political education in colleges and universities.