With the gradual deepening of social informatization brought about by economic globalization, the domestic and international environment has undergone earth-shaking changes, and the micro-environment of colleges and universities is also constantly evolving. This has a direct impact on the thoughts and behaviors of vocational college students. The improvement of the degree of social informatization and the development of science and technology in modern society have made the influence of new media increasingly powerful, which requires the traditional ways and methods of ideological and political education to constantly explore and improve in line with the requirements of the times.