With the development of the social economy in recent years, people's living standards have been continuously improving. While enhancing consumption and being exposed to more social information, people's aesthetic views have been constantly evolving and their aesthetic standards have been elevated. At the same time, they are constantly facing the impact of Western culture. When it comes to China's graphic design art, in addition to integrating aspects such as color, ethnic elements, and artistic elements, it is particularly important to maintain the essence of the Chinese nation and ultimately create "Chinese characteristic" graphic design art. Here, it is necessary to fully recognize the difficulties in the development and innovation of contemporary graphic design art, conduct analysis and exploration based on the actual situation, take human initiative as the core, rely on strong willpower and national faith as the fundamental guarantee, and be guided by scientific social concepts to liberate traditional graphic design and create new things rich in individual characteristics.