Under the backdrop of the global economic integration trend, we have entered the era of brands. Behind every successful brand, there must be meticulous planning. This is not only true in the industry of commodity competition but also in the cultural tourism industry. To enhance the popularity of cultural tourism brands, shape unique brand images, and explore the core value of brands, the design of brand images for tourism regions and the improvement of brand influence have become the focus of research. 

A good cultural tourism brand, if it wants to establish a distinctive, tasteful and artistic brand image and stand out in China's increasingly large market, should accurately grasp the relationship between cultural tourism and brand image design, determine the design positioning of cultural tourism brands, explore their brand value connotations, and through design expression, evoke emotional resonance in people, meet people's aesthetic and practical needs, thereby further promoting the vigorous development of the cultural tourism industry.