This work addresses the shortage of cross-border e-commerce talents by proposing effective solutions. It summarizes the current situation of the cross-border e-commerce curriculum system in higher vocational education and puts forward countermeasures for course connection and optimization. It builds a talent cultivation model integrating "job, course, competition and certificate", strengthening the connection between students' practice and professional certificates. Through Douyin projects, entrepreneurship practice and the construction of incubation bases, it enhances students' innovation and entrepreneurship capabilities. It explores the collaborative education model under the background of industry-education integration, including industrial parks, studios and "government-industry-school" cooperation. It integrates content and language in business English teaching to improve cross-cultural communication skills. It emphasizes the teaching of ideological and political education in courses to cultivate students' correct career outlook. Finally, this work particularly emphasizes the importance of ideological and political education in cross-border e-commerce courses. Through the exploration and practice of ideological and political elements in courses, it cultivates students' correct career and value outlooks, providing strong talent support for the healthy development of the cross-border e-commerce industry. This work has positive significance for the talent cultivation and reform of cross-border e-commerce in higher vocational education in the new era.