The new era of socialism with Chinese characteristics is a great era in which college students can make significant contributions and will surely achieve great things. The new journey of realizing the second centenary goal and building a fully modernized socialist country requires the active participation of college students in the new era. Contemporary Chinese youth are born at the right time, with an extremely broad stage to display their talents and an extremely bright prospect to realize their dreams. The Party and the country have high expectations for the youth. Colleges and universities should strive to meet people's expectations and take providing people with satisfactory education as the starting point and ultimate goal of their planning and work. Currently, China's higher education has entered the popularization stage. Facing the major changes unseen in a century in the world and the strategic overall situation of the great rejuvenation of the Chinese nation, colleges and universities should explore new paths for talent cultivation in accordance with the requirements of the new era of the Party and the country. As an important supplement to classroom teaching, college student associations are an important carrier of the second classroom. Under the current historical background, in-depth research on the cultivation of college students through student associations in the new era is of great significance for implementing the fundamental task of fostering virtue and nurturing talent, and responding to the themes of the times.